Fidelity is a financial services company. It helps customers plan and reach their important goals.
They offer innovative products and services. These are delivered through an easy-to-use digital experience. It serves a wide range of customer base such as individual investors, employers, advisors & institutions, charitable donors and innovators.
Ally Financial Inc. is a leading financial services company. It provides many services through its subsidiaries, Ally Bank, Ally Invest Securities, Ally Invest Advisors. Ally Servicing is an affiliate of Ally Financial Inc. a leading financial company and a top 25 U.S. Financial holding company.
Ally vs Fidelity – reviews
Ally and Fidelity are popular financial services providers. They have similar features, but they differ in some ways. Here is a clear and detailed comparison of Ally Invest and Fidelity. This covers different aspects to help you make smart choice.
General features – comparison
| Feature | Ally | Fidelity |
| Founded | 2017 | 1946 |
| Members | 11M + | 51.5M |
| Regulatory environment | FDIC FINRA SIPC | SEC SIPC FINRA |
| Products | Retirement & IRAs, Spending and saving, Investing & trading, Mutual funds, Advisory services, Crypto, Direct indexing, Fixed income, Bonds & CDs, ETFs, Option contracts, Sustainable investing, Managed accounts, 529 college savings, Health savings accounts, Annuities, Life insurance | |
| Account types | ||
| Apps & tools | Active Trader Pro Fidelity Mobile app | |
| Support hours | 24/7 call | 24/7 call & chat |
| Support contact | ||
| Presence | Ally Financial Inc. Ally Detroit Center 500 Woodward Ave Detroit, MI 48226 | Fidelity Boston, Massachusetts, United States 216 investor centers |
Key features – comparison
| Feature | Ally | Fidelity |
| Interest on savings | 4% | 3.75% |
| Account minimum | No minimum requirements | No minimum requirements |
| Deposit minimum | No deposit minimum except for selective IRA accounts. | |
| Withdrawal minimum | 10 withdrawals permitted per statement cycle (no limit for amount) | EFT – $100,000 daily limit Bank wire – $1M daily limit |
| Fractional shares | Available | Available |
| Deposit Methods |
Fees & commissions
| Feature | Ally | Fidelity |
| Stock trades | $0 commission on eligible US stocks | $0 commission for online US stocks |
| ETF trades | $0 commission | $0 commission Transaction fee apply by brokers Zero expense ratio index funds |
| Options trading | $0.65 per contract on options | |
| Bonds & CDs | $24.95 per transaction for CDs | $1 per bond Free for US treasuries |
| Mutual funds | A lot of no-transaction-fee funds are available | $0 for Fidelity funds and hundreds of other funds. Management fee charges apply. |
| Robo-Advisory fee | 0.3% | 0.35% for Fidelity Go |
| Advisory Fees | Fee is based on account balance | |
| Account service fees | $50 for self-directed $50 for Robo Portfolios | No account fees |
| Margin rates | Margin rates are tiered. Ranges from as low as 8-12.5% for margin balance | As low as 8.75% |
| Annual fees | IRA annual fee – $0 IRA transfer fee- $50 IRA closure fee – $25 | No annual fees/ closure fee |
| Account transfer fee | $50 for self-directed $50 for Robo Portfolios | No fees for receiving EFTs. |
| Withdrawal fees | $0 | $0 |
| Inactivity fees | None | None |
Why Fidelity?
Fidelity is largely preferred for its affordable accounts, prompt customer service and offering of tools for every solution. There are other key reasons why Fidelity is considered special such as:
- The Fidelity advantage – From investing to planning, Fidelity helps with the unique needs of its customers.
- Planning & advice – With flexibility and coordination, Fidelity helps from simple planning to complex investment according to the client needs.
- Trading – With smart technology, a broad range of investments and independent research Fidelity enables smart trading to its customers.
- Straightforward pricing – Fidelity offers commission-free trades and offers the industry’s first zero-expense ratio index mutual funds.
- Insights & tools – Fidelity provides expert insights and investing tools. These resources help traders make better decisions. They are easy to use and offer clear advice from experts.
- Security—Fidelity participates in asset protection programs with the FDIC and SIPC, and with its Customer Protection Guarantee, it reimburses trades for losses from unauthorized activities.
Why Ally?
There are key features that make Ally Invest a popular choice for a cost-effective investing experience.
- Low fees – Ally offers competitive pricing, making it accessible for both beginners and experienced traders.
- User-friendly platform – Trading platform of Ally Invest is designed to be intuitive, easy to use, and appealing for amateurs.
- Integration with Ally Bank – Ally Invest is a part of Ally Financial and allows seamless integration with its banking services, making it easy to manage banking and investments in one roof.
- Tools & research – Ally offers robust research and educational resources that help traders make informed decisions.
- Customer support – Ally is known for prompt customer service with individual and dedicated support numbers for each channel.
- No minimum requirements – Ally allows investors to begin trading without having to meet high minimum balance requirements.
Key aspects – Comparison
· Investment options
Both Ally and Fidelity offer a wider range of investment opportunities such as stocks, ETFs, options, bonds, crypto mutual funds, etc. Compared to Ally, Fidelity provides a further range of products and offers specialized investment vehicles like REITs.
· Fees & commission
Both Ally and Fidelity offer commission-free trades for online US stocks and ETFs. They also ensure the investors receives competitive advantage in prices across their products.
· Retirement planning tools
Fidelity offers comprehensive tools including calculators and projections whereas Ally offers basic tools.
· Integrated banking services
Ally integrates its portfolio services with its banking services with the help of Ally Bank. Fidelity also has limited banking services though not as intensive as Ally’s.
· Help & support
They offer the best customer support with 24/7 availability for call and chats. Ally and Fidelity are rich in help resources and offer an extensive help center and community forums.
Conclusion
Both Ally and Fidelity are strong brokerage platforms. They are similar in many ways, but they differ in meeting investors’ needs and preferences. Some common features such as cost-effectiveness, simplicity and integrated banking highlight their similarities.
However, compared with Ally Invest, Fidelity provides wider range of retirement services. It also offers more in-depth research and tools facilities for its investors. Both platforms are easy to use. However, Ally’s is simpler and Fidelity’s interface is more advanced for experienced traders.
Ally is best for low-cost trading; Fidelity on the other hand, is better for research and has more investment options. However, choosing between Ally and Fidelity depends upon your specific financial goals, level of experience and user preferences.
Pro Tip
Choosing the right broker is the first step an investor can ever take to avoid potential losses in his wealth journey. Your choice ultimately and more specifically depends on your individual goals, preferences and trading style. Discover a suitable broker from the reviews of our trusted forex brokers to make informed decisions. Diversify your portfolio with a variety of financial assets such as investing, banking, crypto and stocks to minimize losses.
