BENZINGA
Since 2010, the Detroit, Michigan-based Financial News website BENZINGA has been in operation. As of 2021, Jason Raznick’s platform welcomed approximately 25 million visitors each month. BENZINGA provides investment insights and analysis in addition to Services catered to various brokerage businesses, despite prior concerns with false content and plagiarism.
In 2021, BENZINGA was purchased by Beringer Capital through a private deal. Although Jason Raznick stated that the sale was worth “more than $300 million,” this sum is still unconfirmed. Along with its devoted crew of 75 full-time workers, BENZINGA also boasted a roster of 150 volunteer contributors, Raznick said.
Table 1: BENZINGA Overview
 Overview of BENZINGA | |
|---|---|
| Category | Details |
| BENZINGA’s Competitors | Savvy MoneyRenoFiMercarisand other alternatives |
| Company Type | For Profit |
| Contact Email | info@Benzinga.com |
| Founded Date | 2010 |
| Founders | Jason Raznick |
| Headquarters Regions | Midwestern USGreater Detroit AreaGreat Lakes |
| Industries | AnalyticsFinanceFinTechNews |
| Investors in BENZINGA | Chris ThomasWorldQuantVentures LLC |
| Last Funding Round | September 29, 2016 (Venture – Series Unknown) |
| Last Funding Type | Venture – Series Unknown |
| Legal Name | BENZINGA |
| Operating Status | Active |
| Phone Number | (877) 440-9464 |
| Total Funding to Date | $4.5 million |
BENZINGA’s Accomplishments and Distinctions
The Complete Financial Offerings of BENZINGA
Discover the extensive range of Financial Services offered by BENZINGA, including accurate statistics covering earnings, dividends, and more, as well as real-time, actionable News from a variety of industries. Learn about the cutting-edge BENZINGA Cloud Playground, which allows specialized data suppliers to share insightful information with the market at a discounted rate.
Relevant Newswire:
Keep up with the market with real-time market updates, trading tips from industry experts, and insights into a variety of sectors, including Commodities, Corporate, Futures, and Foreign Currency.
Accurate Datasets:
Access accurate data sets, such as Earnings Reports, Projected Earnings Dates, Analyst Guidance, Conference Call Transcripts, Dividend Details, IPO Calendars, Retail Sales Data, Stock Split Data, Fundamentals, Market Statistics, and Company Logos, to help you make well-informed decisions
Unique & Niche Data:
BENZINGA Cloud Playground makes it easier to integrate specialized third-party data Services, allowing specialist data providers to share their distinctive insights with a wider market while offering significant cost savings to our partners.
Top Referral Sources and Categories for Desktop Traffic on Benzinga.com
The main referral sources for desktop users of Benzinga.com fall into a number of different categories. The majority of referrals (59.99%) come from the financial sector, followed by News and Media Publishers (13.93%) and other financial sources (15.24%). Smaller contributions are also made by the sector of computers, electronics, and technology (2.35%), online advertising (1.27%), and other categories (7.21%).
The “Launch a test” category tops the list of top referral sources with a share of 45.81%, followed by another “Launch a test” at 8.68%. Contributors include stocktwits.com with 2.97%, msn.com with 3.46%, and etoro.com with 6.52%. Additionally, 227 different sources make up a total of 24.06% of the referral traffic.
The total number of referring websites that send users to Benzinga.com is 233.
Top Keywords for Benzinga.com’s Organic Traffic (Desktop and Global)
Top Search Terms Bringing Organic Visitors to Benzinga.com (Desktop, Global): With popular keywords like “BENZINGA,” “BENZINGA pro,” and “qqq,” organic traffic dominates at 99.33% and Paid at 0.67%.
Top Searches
Profile of the BENZINGA Audience
Understanding the audience makes it possible to understand the market presence of a website across various demographic groups. The majority of Benzinga.com’s audience, which is made up of 66.19% men and 33.81% women, is between the ages of 25 and 34.
Analysis of Traffic and Visitor Engagement for BENZINGA
Desktop traffic for Benzinga.com has significantly increased from the previous month by a whopping 37.83%. Visitors are kept interested and their expectations are met by Benzinga.com.
The BENZINGA Website’s Main Marketing Channels
44.63% of desktop visits to Benzinga.com last month came from Organic Search, the site’s main traffic source. The second-highest source, direct traffic, which accounts for 30.90% of the overall traffic, is not far behind. Surprisingly, Paid Search is still a neglected marketing tool. For additional information, dig deeper into each channel’s primary drivers.
| Market Channel Distribution | ||
|---|---|---|
| Direct | 30.9 | |
| Display | 0.35 | |
| 3.94 | ||
| Organic Search | 44.63 | |
| Paid Search | 0.30 | |
| Referral | 12.52 | |
| Social | 7.36 | |
Geographical and National Focus of Benzinga.com
The countries have most recently contributed to Benzinga.com’s traffic and their main geographic market is The United States dominated desktop traffic to Benzinga.com in the previous month.
Key Interests of the Audience at Benzinga.com
The themes that pique the interest of visitors to Benzinga.com can be determined by examining audience interests. The audience of Benzinga.com is primarily interested in News and Media, especially Publishers and News.
| Top Topics | Top Categories |
|---|---|
| News | News & Media Publishers Investing |
| Business | Computers Electronics and Technology |
| Shopping | Investing |
| Blog | Finance others |
| Finance | Program |
Comparable and Competing Websites to Benzinga.com
Learn about the best Benzinga.com alternatives as well as upcoming and future rivals in the Financial News industry. The website with the greatest score for resemblance to Benzinga.com is Marketwatch.com. Explore the causes of this resemblance by looking at all of the competitors in the table listed below.
| Affinity | Category Rank | Site | Monthly Visits | Category |
|---|---|---|---|---|
| 100% | #5 | marketwatch.com | 51.5M | Finance > Finance – Other |
| 99% | #22 | seekingalpha.com | 21.9M | Finance > Finance – Other |
| 70% | #26 | thestreet.com | 37.2M | Finance > Investing |
| 68% | #22 | fool.com | 37.0M | Finance > Investing |
| 68% | #162 | coindesk.com | 7.8M | Finance > Finance – Other |
| 68% | #369 | 247wallst.com | 2.8M | Finance > Finance – Other |
| 67% | #17 | fortune.com | 39.0M | Finance > Finance – Other |
| 67% | #18 | ft.com | 32.8M | Finance > Finance – Other |
| 66% | #130 | cointelegraph.com | 9.2M | Finance > Finance – Other |
| 65% | #296 | businesswire.com | 3.8M | Finance > Finance – Other |
Traffic from Social Media to Benzinga.com
Facebook is the main source of social Media traffic for Benzinga.com, with YouTube and Twitter close behind (Desktop). Investigating LinkedIn engagement tactics may reveal new options.
Mistakes in Cryptocurrency Investing: The Using Voyager Digital Saga and Jason Raznick
Jason Raznick, the creator of BENZINGA, lost money investing in cryptocurrencies in 2022. He was one of Voyager Digital, a bitcoin brokerage’s top seven unsecured creditors. Surprisingly, Raznick’s connections to the company were kept a secret when BENZINGA covered Voyager in June with an “Exclusive” article. In that piece, Voyager’s CEO confidently asserted the security of clients’ assets, but a few weeks later, Voyager declared bankruptcy, dramatically changing the course of events.
Plagiarism Incident
When BENZINGA replicated an entire op-ed essay written by Berkeley law professor Orin Kerr for The Wall Street Journal in 2011, it was considered plagiarism. BENZINGA in this case wrote the essay using the alias “Patrick Harvard.” Notably, when Kerr’s column was independently published by Forbes.com around the same time period, Jason Raznick—the CEO of BENZINGA and one of more than 1,000 unpaid Forbes “contributors” at the time-were listed as the author.
After becoming aware of the plagiarism, BENZINGA took action by firing the offending employee. The original author, Kerr, said that he was more intrigued and amused by the act of copying than he was offended or upset.
Allegations of Stock Manipulation
As a result of illegal stock promotion practices, the Securities and Exchange Commission filed two separate civil complaints against BENZINGA in 2017. BENZINGA claimed to be a victim rather than a perpetrator even though it was not specifically named as a defendant in each case. It claimed that it was unaware of the countless fake articles that were published over four years and purportedly written by “external contributors.”
In connection with these legal proceedings, the SEC released a precautionary “investor warning,” warning the public of the possibility that seemingly objective or offering insight on several stocks, articles on an investment research website might be a part of an unreported, paid stock promotion scheme.
The SEC said that similar websites, such as “Wall Street Cheat Sheet,” SmallCapNetwork.com, InvestorVillage.com, Fool.com, InvestorsHub.com, and Investing.com, among others, also spread the false articles, numbering in the “hundreds,” in addition to the “hundreds” of other websites mentioned. It’s important to note that the SEC filed civil lawsuits against eight people but did not accuse these websites of misconduct.
Unexpectedly, it has been revealed that, as of August 2023, one of the parties who settled with the SEC in 2018 has continued to provide News to BENZINGA through her financial communications company.
Empowering E-Brokerages: BENZINGA’s Essential Function in Providing Financial Insights and Tool
E-brokers like TD Ameritrade and TradeStation depend on BENZINGA to give their clients access to breaking News in real time, practical trading ideas, and insightful analytics. Users are engaged by BENZINGA’s insightful commentary stories, which also motivate customers to actively manage their trading accounts.
Additionally, you may integrate a variety of financial tools from BENZINGA into your website or platform. These Services include real-time Newsfeeds, an extensive Financial calendar suite, data sources, Newsletters that are easily customizable, and more.
In a Nutshell
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FAQs – Frequently Asked Questions
1. BENZINGA: Why Use It?
Screening of stocks BENZINGA Pro is a top-notch stock screener tool with a sizable company database. This simple-to-use application provides breaking News and shows you how it affects the stock values of various firms. Additionally, it aids in decision-making regarding the best course of action to take.
2. Is BENZINGA a US-based Business?
In 2010, BENZINGA was established, and the company is based in Michigan, USA. Wayne State University grads make up 31.6% of the staff of this reputable company, which was founded in 2009 and has a history of hiring graduates from there.
3. BENZINGA Is It Free?
BENZINGA Pro provides three different subscription plans. The monthly price for the Basic plan is $27, the Essential subscription is $197, and BENZINGA Options is $457.
4. Can You Trust BENZINGA?
The Verdict: If you’re an active trader looking for the finest trading chances as soon as they arise, BENZINGA Pro is definitely worthwhile. This is why. Active traders must constantly be tuned into the market in order to avoid missing out on opportunities.
5. Has BENZINGA Have a Mobile App?
You can access the quickest Financial News and market data on one simple platform with BENZINGA’s app. Read all of our excellent Financial content, spot trading opportunities, and feel the market’s pulse.
