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Ally Invest vs Plus500 : Fees, Safety & Trading Conditions Compared (2026)

Broker Name

Ally Invest

Ally Invest

VS
Plus500

Plus500

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Broker Overview

Broker Type (e.g., Market Maker, ECN/STP)

None

Market maker

Years of Existence / Established Year

2005

2008

Customer Base / Number of Accounts

No information

20 Million


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Regulation & Security

Regulations (governing bodies)

SEC, FINRA

FCA, CYSEC, ASIC, FMA, FSCA, FSP, ISA, FSA, MAS, DFSA, FSA, SCB

Awards Won (count for the last 2 years)

No major awards listed

Best in Class for Trust Score 2024, GLOBAL TRADING ADVFN International Financial Awards

Security Measures

SIPC

Anti-Money Laundering

SSL Encryption / 2FA

Yes

Yes

Segregated Funds

No

Yes

Negative Balance Protection

No

Yes


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Trading Instruments/Products Offered

Assets Types / Trading Instruments (total count and breakdown)

10,800+ assets including, CDs, Treasuries, Crypto available through external parterns

2800+

Currency Pairs

No

No

Commodities

No

No

Indices

Yes

No

Cryptocurrencies

No

No

CFDs

No

Yes

ETFs

Yes

No

Stocks

Yes

No

Options

Yes

Yes

Futures

No

Yes

Bonds

Yes

No

Mutual Funds

Yes

No

Fractional Shares

Yes

No

Exchange Traded Notes (ETNs)

Yes

No

Precious Metals

Yes

No

Real Estate Investment Trusts (REITs)

Yes

No

Equities

Yes

No


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Trading Platforms & Technology

Trading Platform Availability

Yes

Yes

MT4

No

No

MT5

No

No

cTrader

No

No

Social Trading

No

No

Copy Trading

No

No

Other Trading Platforms (proprietary, etc.)

Web and mobile platform

Mobile and web trading platform

Platform Compatibility (Windows, Mac, iOS, Android)

Yes except Mac

Yes


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Account Types & Conditions

Account Types (Retail, Pro, VIP, etc.)

IRA plan, Traditional, Roth IRA, Self-directed trading, Ally Invest Robo portfolios, Personal advice

Retail Account & Demo Account

Demo Account (Yes/No)

No

Yes

Islamic Accounts (Yes/No)

No

No

Minimum Deposit

$100

$100

Leverage Available

No

1:30

Trade Limit (maximum per trade)

Non-Pattern Day Trader-3-day trades in 5 business days, Pattern Day Trade- Unlimited day trades

Depends on the asset type

Commission (per account type)

$0

$0

Best Suited For (e.g., beginners, experienced traders)

Beginners

Experienced traders


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Deposit & Withdrawal Options

Deposit Methods

ACH, Wire transfer, Check

Credit, Debit, Master card, Bank transfer, e-wallets

Withdrawal Methods

Wire transfer

Credit, Debit, Master card, Bank transfer, e-wallets

Other E-Wallets Supported

No

PayPal, Skrill


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Tools & Educational Resources

Economic Calendar

Yes

Yes

Tools & Educational Resources (tutorials, webinars, market news, etc.)

Trading Education, Market Insights, Webinars, Online Trading Courses, Forex and Options Education

Trading Academy Online Courses, Market News and Analysis, Webinars, Trading Guides and eBooks, Video Tutorials, Trader's Guide Beginner's Guide


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Fees & Commissions

Trading-Related Fees

Commission-$0

Commission-$0

Spread (typical, fixed, variable)

NA

Variable

Per Lot Fees

NA

NA

Options Contract Fees

$0.50

NA

Futures Contract Fees

NA

NA

Markup Fees on Spread

NA

NA

Guaranteed Stop Loss Fees

NA

NA

Maximum Leverage

No

1:30


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Non-Trading Fees

Dormant Fees

$0

$10 per month inactive for three months

Subscription Fees (for premium features, data feeds)

NA

NA

Advisory Fees

$0.75-$0.85

NA

Swap Fees (Overnight Financing)

NA

Yes

Statement or Document Fee

NA

NA

Account Opening Fee

$0

NA

Account Maintenance Fee

$0

NA

Deposit Fee

$0

$0

Currency Conversion Fee

$0

0.70%

Withdrawal Fee

Wire transfer- $75

$0


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Bonuses, Promotions & Benefits

Bonuses, Promotions, and Referrals

Yes- Occasionally

No

Customer Benefits (e.g., Retirement Plan)

Yes

No


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Trading Hours

Trading Hours (for each asset class if applicable)

Pre-market orders between 8:00 am - 9:30 am, ET or post-market orders between 4:00 pm - 5:00 pm ET.

Depends on the instrument offer


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Customer Support

Support Hours (e.g., 24/7, weekdays only)

Mon - Fri 7am - 10pm ET, Sat 8am - 8pm ET

24/7

Customer Support Methods (phone, email, live chat)

Hard of hearing call: 711, Phone: 1-888-925-2559, +1-316-652-6430, E-mail: Login to send a secure message, Live chat

Call +65 6320 1111 or +65 6320 1119, Email to Plus500's customer support, Live chat

Support Languages

2

32+


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Additional Information

Headquarters Location

Charlotte, North Carolina, USA

Menachem Begin 125 Tel Aviv, Israel.

Complaints (for crypto brokers)

No

No


At TradingCritique, we don't just list brokers. We test, compare, and simplify your decision-making. Whether you're a beginner or a pro, our data-driven comparisons are built to match your trading style and region. Learn how we Evaluate a broker.
While Ally Invest maintains low trading fees with no minimum deposit, Plus500 includes some charges for premium features and certain asset trades, making Ally Invest the better option for budget-focused traders.
If speed and simplicity matter to you, Ally Invest delivers a streamlined account setup. In contrast, Plus500 includes more documentation and KYC checks, which can delay access but ensures strong compliance.
New traders may find Ally Invest interface more welcoming, while Plus500 appeals to experienced users looking for tools like heatmaps, screeners, and market sentiment overlays.
For market veterans, Ally Invest brings the tools they need. New investors might find Plus500 more approachable and cost-effective.