What is Groww? Groww is one of India’s largest online investment platforms, launched in 2016 and now among the top stockbrokers by active users, with over 12.5 million active users. It is SEBI-registered (INZ000301838) and offers stocks, mutual funds, US stocks, ETFs, IPOs, F&O, digital gold, and bonds. It is best known for a simple, beginner-friendly app, zero-commission direct mutual funds, and no Demat AMC. This guide covers how it works, its fees, safety, and where it falls short.
Who owns Groww and how big is it?
Groww was launched in 2016 by former Flipkart employees Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal. It has grown from a mutual fund platform into a full broker, with over 12.5 million active users and around 30 million registered users. It is a SEBI-registered stockbroker (INZ000301838), a member of the NSE and BSE, and a CDSL depository participant.
How Groww works
Account setup is fully online and paperless using Aadhaar-based e-KYC, typically activated within 24 hours. Users register via email or Google login, verify PAN, and link a bank account. There are no account opening fees and no annual maintenance charges (AMC), unlike some competitors such as Zerodha’s ₹300 AMC. Login is secured with a 4-digit PIN and 256-bit encryption.
Does Groww charge brokerage? Yes. Equity delivery, intraday, and F&O cost ₹20 or 0.05% per trade, whichever is lower. Direct mutual funds are free. Standard statutory charges apply (GST, STT, exchange fees, stamp duty), and UPI mandate trades carry a 1% fee with no cap.
Groww supports trading on the NSE and BSE for stocks, F&O, and ETFs via its app or web platform, with TradingView charts, technical indicators, and option chain analytics.
Is Groww safe?
Yes. Groww is SEBI-registered, audited by the NSE and BSE, and uses 256-bit encryption. Stocks are held in CDSL depositories rather than by Groww itself, which protects your assets. This is domestic Indian regulation for the Indian market, not a top-tier international licence.
Investment options and features
- User-friendly interface: rated 4.6+ on app stores, ideal for mutual fund and long-term investors.
- Education: blogs, eBooks, videos, and calculators (SIP, EMI, NPS).
- Diverse options: 5,000+ mutual fund schemes, stocks, ETFs, IPOs, digital gold, and bonds.
- Zero-cost mutual funds: no commission on direct mutual funds.
- IPOs: supported via the app with real-time bidding and tracking (introduced in 2020, since enhanced).
Strategic partnerships with BSE Star MF and AMCs like SBI and Axis Mutual Fund broaden its offering.
Limitations to know
Groww is not the best fit for active traders:
- App performance: users report lag during peak hours, delayed execution, and occasional inaccurate portfolio or event updates.
- Trading tools: it lacks advanced features like bracket and cover orders and in-depth portfolio analysis.
- Technical glitches: occasional outages during volatile markets have caused issues, with some users moving to alternatives.
- No NRI support, limiting access for non-residents.
- Support: email and chat/ticket support only, with no 24/7 phone line.
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Conclusion
Groww is a strong choice for beginners and long-term investors thanks to its intuitive interface, zero-commission mutual funds, and diverse investment options. Active traders, however, may find the platform limited by performance issues, fewer advanced tools, and slower support. If you prioritise simplicity and low costs, Groww is a reliable option; if you want robust trading features, alternatives like Zerodha or Upstox may suit you better. As always, assess your goals and risk tolerance before choosing a platform.
- This review is for informational purposes only. TradingCritique does not currently offer broker referrals for India-domiciled brokers and has no affiliate relationship with the broker discussed.
