Groww Review 2026: Fees, Features, Safety & User Growth

An in-depth look at Groww in 2026, covering how it works for stocks, mutual funds, IPOs, F&O, and bonds. Understand account setup, recent fee changes, IPO filings, platform glitches, and why millions of Indians trust it.

What is Groww in 2026?

• Who owns Groww in 2026? Groww, launched in 2016 by former Flipkart employees Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, is India’s leading online investment platform, recognized as the No. 1 stockbroker by active users, with over 12.5 million as of June 2026.
• Groww provides investment options in mutual funds, stocks, US stocks, ETFs, IPOs, futures and options F&O, digital gold, and corporate bonds, with personal loans for select users.
• Groww is a SEBI-registered stockbroker INZ000301838, member of NSE, BSE, and a CDSL depository participant, ensuring compliance and security.
• How many users does Groww have in 2026? Groww has over 12.5 million active users and 30 million registered users as of June 2026.

How Groww Works: Account Setup, Trading, Brokerage

• Groww how it works account setup: Fully online, paperless process using Aadhaar-based e-KYC, typically activated within 24 hours.
• Users register via email or Google login, verify PAN, and link bank accounts.
• No account opening fees or annual maintenance charges AMC, unlike competitors like Zerodha ₹300 AMC.
• Login is secured with a 4-digit PIN and 256-bit encryption for data safety.
• Does Groww charge brokerage fees in 2026? Yes, ₹20 or 0.05% whichever is lower, per trade for equity delivery, intraday, and F&O. Groww fees 2026 direct mutual funds are free.
• Additional charges include GST, STT, exchange transaction fees, and stamp duty. UPI mandate trades carry a 1% fee with no cap.
• Is Groww better than Zerodha for long-term investing? Groww’s zero AMC and free mutual fund investments make it ideal for beginners and long-term investors. Zerodha offers advanced tools better suited for active traders.
• Supports trading on NSE and BSE for stocks, F&O, and ETFs via the Groww app or web platform. Offers TradingView charts, technical indicators, and option chain analytics.

2026 updates: Fees, IPO Filing, and Corporate Bonds Expansion

• Is Groww safe for stock trading in 2026? Yes, Groww is SEBI-registered, audited by NSE and BSE, and uses 256-bit encryption. Stocks are held in CDSL depositories, ensuring safety.
• When did Groww start allowing IPO applications? Groww introduced IPO applications in 2020, with enhanced real-time bidding and tracking features in 2026.
• Can I buy IPOs through Groww in 2026? Yes, Groww supports IPO applications via its app, offering real-time bidding and tracking for open IPOs.
• How much does Groww charge for mutual fund investments in 2026? Groww offers zero-commission direct mutual fund investments. No transaction or hidden fees apply, though regular plans may involve AMC charges.

Why Use Groww: Features, Growth, and Controversies

• User-friendly interface: Highly rated 4.6+ on the Play Store/app store for its simple, beginner-friendly design, ideal for mutual fund and long-term investors.
• Educational resources: Offers blogs, eBooks, videos, and calculators (SIP, EMI, NPS) to enhance financial literacy.
• Diverse investment options: Covers mutual funds, 5000+ schemes, stocks, ETFs, IPOs, digital gold, and bonds, catering to varied risk profiles.
• Zero-cost mutual funds: No commission on direct mutual funds, unlike regular plans offered by some competitors.
• From a mutual fund platform in 2016 to a comprehensive broker by 2026, Groww has scaled to over 12.5 million active users, surpassing competitors. Strategic partnerships with BSE Star MF and AMCs like SBI and Axis Mutual Fund enhance its offerings.

Controversies and Challenges

App performance: Users report lag during peak trading hours, delayed order execution, and inaccurate portfolio/event updates, e.g., missing dividend notifications.

Trading limitations: Lacks advanced features like bracket orders, cover orders, and in-depth portfolio analysis, making it less ideal for active traders.

Technical glitches: Occasional outages during volatile markets have led to losses, with some users switching to alternatives like Zerodha or Upstox.

Safety: SEBI, NSE, and BSE audits ensure regulatory compliance. Stocks are held in CDSL depositories, not by Groww, ensuring asset safety.

Can NRIs use Groww in 2026? No NRI support in 2026, limiting accessibility for non-residents.

What is the Groww customer support number or email? Email support is available at [email protected]. No 24/7 phone support is offered, but chat and ticket-raising options are available.

Read more: Sharekhan Review 2026 pros & cons – Trading Critique

Conclusion

Groww 2026 remains a top choice for beginner and long-term investors due to its intuitive interface, zero-commission mutual funds, and diverse investment options. Its IPO expansion, corporate bonds, and advanced trading features, such as Iceberg Orders, reflects its ambition to cater to a broader audience.

However, active traders may find its platform lacking due to performance issues, limited advanced tools, and slow customer support.

For those prioritizing simplicity and low costs, Groww is a reliable option; however, traders seeking robust features might consider alternatives like Zerodha or Upstox. Always assess your investment goals and risk tolerance before choosing a platform.