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Sofi Active Investing vs Ally Invest : Fees, Safety & Trading Conditions Compared (2026)

Broker Name

Sofi Active Investing

Sofi Active Investing

VS
Ally Invest

Ally Invest

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Broker Overview

Broker Type (e.g., Market Maker, ECN/STP)

Market maker

None

Years of Existence / Established Year

2019

2005

Customer Base / Number of Accounts

6.2+ Million

No information


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Regulation & Security

Regulations (governing bodies)

SEC, FINRA

SEC, FINRA

Awards Won (count for the last 2 years)

No major awards listed

No major awards listed

Security Measures

SIPC

SIPC

SSL Encryption / 2FA

Yes

Yes

Segregated Funds

No

No

Negative Balance Protection

No

No


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Trading Instruments/Products Offered

Assets Types / Trading Instruments (total count and breakdown)

IPO, IRA, Shares

10,800+ assets including, CDs, Treasuries, Crypto available through external parterns

Currency Pairs

No

No

Commodities

No

No

Indices

No

Yes

Cryptocurrencies

Yes

No

CFDs

No

No

ETFs

Yes

Yes

Stocks

Yes

Yes

Options

Yes

Yes

Futures

No

No

Bonds

No

Yes

Mutual Funds

Yes

Yes

Fractional Shares

Yes

Yes

Exchange Traded Notes (ETNs)

No

Yes

Precious Metals

No

Yes

Real Estate Investment Trusts (REITs)

No

Yes

Equities

No

Yes


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Trading Platforms & Technology

Trading Platform Availability

Yes

Yes

MT4

No

No

MT5

No

No

cTrader

No

No

Social Trading

No

No

Copy Trading

No

No

Other Trading Platforms (proprietary, etc.)

Mobile and Web app

Web and mobile platform

Platform Compatibility (Windows, Mac, iOS, Android)

Yes

Yes except Mac


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Account Types & Conditions

Account Types (Retail, Pro, VIP, etc.)

Individual brokerage, IRA (Traditional, Roth, SEP)

IRA plan, Traditional, Roth IRA, Self-directed trading, Ally Invest Robo portfolios, Personal advice

Demo Account (Yes/No)

No

No

Islamic Accounts (Yes/No)

No

No

Minimum Deposit

$0

$100

Leverage Available

No

No

Trade Limit (maximum per trade)

Account Equity < $25,000: No Day Trades

Non-Pattern Day Trader-3-day trades in 5 business days, Pattern Day Trade- Unlimited day trades

Commission (per account type)

$0

$0

Best Suited For (e.g., beginners, experienced traders)

Passive investors

Beginners


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Deposit & Withdrawal Options

Deposit Methods

Bank transfers (ACH), direct deposit from linked bank accounts

ACH, Wire transfer, Check

Withdrawal Methods

ACH transfer back to linked bank accounts

Wire transfer

Other E-Wallets Supported

No

No


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Tools & Educational Resources

Economic Calendar

Yes

Yes

Tools & Educational Resources (tutorials, webinars, market news, etc.)

Learn (Investing Education), Market Insights and Analysis, Webinars, Investing Guides, Financial Planning Tools, Sofi Insights (Market News)

Trading Education, Market Insights, Webinars, Online Trading Courses, Forex and Options Education


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Fees & Commissions

Trading-Related Fees

Stocks, ETFs-$0,Commission -$0

Commission-$0

Spread (typical, fixed, variable)

NA

NA

Per Lot Fees

NA

NA

Options Contract Fees

$0- $5

$0.50

Futures Contract Fees

NA

NA

Markup Fees on Spread

NA

NA

Guaranteed Stop Loss Fees

NA

NA

Maximum Leverage

No

No


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Non-Trading Fees

Dormant Fees

$25

$0

Subscription Fees (for premium features, data feeds)

NA

NA

Advisory Fees

Depending on assets type, Professional charges- 1% , annual advisory fees as low as 0.25%

$0.75-$0.85

Swap Fees (Overnight Financing)

NA

NA

Statement or Document Fee

$5 paper statement fee

NA

Account Opening Fee

NA

$0

Account Maintenance Fee

NA

$0

Deposit Fee

NA

$0

Currency Conversion Fee

NA

$0

Withdrawal Fee

Outgoing ACAT transfers $100

Wire transfer- $75


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Bonuses, Promotions & Benefits

Bonuses, Promotions, and Referrals

Yes

Yes- Occasionally

Customer Benefits (e.g., Retirement Plan)

Yes

Yes


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Trading Hours

Trading Hours (for each asset class if applicable)

Depends on the instrument offer

Pre-market orders between 8:00 am - 9:30 am, ET or post-market orders between 4:00 pm - 5:00 pm ET.


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Customer Support

Support Hours (e.g., 24/7, weekdays only)

Monday - Friday 5am-5pm PT

Mon - Fri 7am - 10pm ET, Sat 8am - 8pm ET

Customer Support Methods (phone, email, live chat)

Live chat, Phone: 855-456-7634, Virtual assistant

Hard of hearing call: 711, Phone: 1-888-925-2559, +1-316-652-6430, E-mail: Login to send a secure message, Live chat

Support Languages

1

2


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Additional Information

Headquarters Location

San Francisco, California.

Charlotte, North Carolina, USA

Complaints (for crypto brokers)

No

No


At TradingCritique, we don't just list brokers. We test, compare, and simplify your decision-making. Whether you're a beginner or a pro, our data-driven comparisons are built to match your trading style and region. Learn how we Evaluate a broker.
Both Sofi Active Investing and Ally Invest offer affordable fee structures, but Sofi Active Investing generally edges out with no inactivity fees and lower commissions on standard trades, whereas Ally Invest shines with bundled research and platform acces
Sofi Active Investing makes starting out easy with a simple application, especially for retail clients. Ally Invest platform, while requiring more effort to join, allows experienced traders to customize their accounts from the start.
Sofi Active Investing platform is great for fast-paced day trading, especially with features like one-click trading. Ally Invest platform, by comparison, is built for strategy testing and long-term portfolio management.
Sofi Active Investing delivers a robust ecosystem for seasoned traders, whereas Ally Invest focuses on ease of access and modern usability.

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