Both Zerodha and Alice Blue are popular discount brokers in India. While Zerodha is good in user interface, app stability with advanced tools and integration, Alice Blue is good in the lowest brokerage and API access.
Let us dive deep into analysing each feature of the Zerodha and Alice Blue platforms.
Zerodha vs Alice Blue Brokerage Charges Compared
| Fees | Zerodha | Alice Blue |
|---|---|---|
| Equity | Delivery – ₹0 Intraday – 0.03% or ₹20 per executed order, whichever is lower | Delivery – ₹20 per executed order or 2.5%, whichever is lower Delivery – ₹20 per executed order, or 0.05% whichever is lower |
| Futures | Equity, currency & commodity futures – 0.03% or ₹20 per executed order, whichever is lower F&O options – ₹20 per executed order | Equity, currency & commodity futures – ₹20 per executed order or 0.05%, whichever is lower |
| Options | Equity, currency & commodity futures – ₹20 per executed order | Equity, currency & commodity futures – ₹20 per executed order |
| Account opening | Online – free Offline – free NRI account – ₹500 Partnership, LLP, HUF, or corporate accounts – ₹500 | Free |
| Annual Maintenance charge (AMC) | Up to ₹4 lakh – free ₹4 lakh to ₹10 lakh – ₹100 per year Above ₹10 lakh – ₹300 per year | Lifetime free ₹0 |
It is evident from the above comparison table that Zerodha is more cost-efficient, especially for delivery trades, intraday, and lower ancillary fees. Alice Blue offers simplicity and “flat-fee” clarity with free onboarding and zero AMC perks.
Trading Platforms and Mobile App Performance
| Platforms | Zerodha | Alice Blue |
|---|---|---|
| Trading platforms |
Account Features, Margin, and Customer support
| Details | Zerodha | Alice Blue |
|---|---|---|
| Account features | ||
| Margin | Up to 5x leverage on 1300+ stocks | |
| Customer support | General – Monday to Friday 8:30 AM to 5:00 PM 080-4718 1888/999, 080-4588 8887 New account opening Monday to Friday 8:30 AM to 5:00 PM 080-4719 2020 / 080-7117 5337 Call and trade Monday to Friday 9:00 AM to 11:30 PM 080-4718 1888 | Customer/partner support Monday to Friday 8:30 AM to 11:50 PM 9:00 AM to 6:00 PM Saturday 07676444362 Account opening Monday to Saturday 9:00 to 18:00 08045366888 / 08045412000 Call and trade Monday to Friday 8:30 to 23:59 07676444362 API related support Monday to Saturday 9:00 to 18:00 |
Which Broker Is Better for You in 2026?
Let us analyse the strengths and limitations of Zerodha and Alice Blue to arrive at a decision on which broker is better for you in 2026.
| Details | Zerodha | Alice Blue |
|---|---|---|
| Strengths | ||
| Limitations |
Conclusion
While Zerodha remains ideal for active and beginner traders who prefer independent learning, Alice Blue is good for beginners who need strong support and learning tools.
If you are a long-term investor or a beginner who wants to have a stable, easy-to-use app and prefer zero delivery brokerage coupled with great learning tools, Zerodha is for you. Also, if you are a high-frequency active traders looking for lower intraday/F&O cost and want to open an account for free and access to Trade Store plugins, Alice Blue is for you.
Pro Tip
Comparing brokers helps you make a suitable decision for your trading needs. Use our broker finder tool to choose the best broker for your specific needs by comparing multiple brokers based on your preferences. Diversify your portfolio with assets like stocks, crypto, forex, etc.
Frequently Asked Questions
1. What is Zerodha’s brokerage for equity delivery?
Zerodha does not charge any brokerage for equity delivery.
2. What are the trading charges in Alice Blue in 2026?
Intraday, equity, commodity, currency futures, and options – ₹20
Mutual funds and IPOs – ₹0
3. How many clients does Zerodha have in 2026?
Zerodha has over 1.6 crore customers with ₹6 lakh crores of equity investments, contributing to 15% of daily retail exchange volumes in India.
4. What is the account maintenance fee in Alice Blue?
Alice Blue charges an annual account maintenance fee of ₹400.
5. What is the leverage provided by Zerodha?
Zerodha provides a maximum leverage of 5x for intraday trading.
6. Can I use both Zerodha and Alice Blue together?
Yes, as an individual, you can open accounts with Zerodha and Alice Blue separately and use them for trading and investing.
7. Is Alice Blue safe for high volume trading?
Alice Blue is a SEBI-regulated broker and a member of major exchanges. It is safe and secure for high-volume trading.
8. Is Zerodha good for long-term investment in 2026?
Yes, Zerodha’s infrastructure and fee transparency are the best in India. If you prioritise low cost, Zerodha remains a solid platform for long-term investment.
9. Can I trade mutual funds in Alice Blue?
Yes, the Alice Blue platform allows users to trade in mutual funds as well.
10. Does Zerodha offer lifetime free AMC?
For holdings up to ₹4 lakh, Zerodha does not charge AMC. From ₹4 lakh to ₹10 lakh, ₹100 + 18% GST is charged annually or ₹25 + 18% GST is charged quarterly.
